Vocus’ marketing suite provides an integrated approach for companies to engage customers through social, email, search and publicity. Being deeply familiar with the nuances and best practices of marketing, Vocus enlisted CHIEF to design and develop a brand centered on its integrated marketing software suite.
Scope:
Visual identity
UX
The project's aggressive timeline posed an immediate challenge. CHIEF addressed this by quickly establishing key brand attributes and developing a strategy to translate these through motivating, interactive experiences that scaled across the web, tablet and mobile screens. We also developed content alongside user experience and graphic design to ensure that we met key milestones on schedule.
On the brand side, we provided strategy support and a motivating messaging platform. CHIEF's integrated, one-team approach enabled collaboration and coordination among all practice areas for our engagement with Vocus — from protoyping all the way into the final development.