Engaging modern learners.

OmniUpdate, a pioneer in developing CMS solutions specifically for higher education, merged with student lifecycle management developer Destiny Solutions in the summer of 2020. They engaged Grafik to develop a new brand identity and marketing strategy for this unique entity, set to launch during the most turbulent time for education in decades.

The new brand was launched in Q1 of 2021 as “Modern Campus,” a learning solution that delivered on the promise of “Engagement Evolved”—the brand’s mantra. A striking visual identity completes the rebrand, and helps tell the story of a completely new student engagement platform that is truly end-to-end, creating loyalty among the Modern Campus customers’ expanded target audience of “lifelong learners.”

Prior to launch, we supplied the Modern Campus team with a variety of designed templates that allowed them to introduce the brand with consistency and focus across the enterprise website.

Scope:

• Brand Identity

• UX

Responsive component library.