How do you demonstrate the values and success of an iconic brand through an interactive experience? For Clark Construction, we leveraged powerful photography, compelling storytelling and a focus on the brand's century-old core tenets of reliability, precision and skilled craftsmanship.
As one of the country’s largest, most-respected building and civil construction firms, Clark delivers award-winning service to its clients. When Clark engaged CHIEF, the company needed a web presence to showcase the depth and breadth of its work.
Scope:
Discovery and analysis
UX
Clark’s website began on a whiteboard and moved to pen and paper before evolving into wireframes and, finally, the fully responsive product you see today. Our collaborative user experience, information architecture and interactive design process shaved months off the timeline and improved the final product.
In designing the website, we conducted groundbreaking user experience and information architecture exploration, which simplified use cases across several different user bases.
We used photography assets to capture a larger-than-life feel that allowed Clark’s work to speak for itself in order to demonstrate the values and success of this iconic brand through an interactive experience.
Focused on Clark’s people—we placed the emphasis on Clark’s staff to help differentiate the company from competitors and humanize the user experience of the site.
Brought the brand to life through stories—we used carefully crafted storytelling to demonstrate Clark’s focus on reliability, precision and skilled craftsmanship.
Through the new site design, Clark Construction clearly establishes its position as one of the most experienced and respected building and civil construction firms in the nation.